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5 Reasons to Airbnb this Autumn

13th October 2016

screen-shot-2016-10-15-at-15-56-59

Christmas time, Spring and Summer are the high seasons for Airbnb, right?  Right, but other months are strong for different reasons.

We’ve put together 5 strong reasons to Airbnb in Autumn below:

  1. Rise of the ‘Bizcation’ – set to impact Airbnb this Autumn:
    Taking a ‘Bizcation’ is the practice of extending your business trip over the weekend so that you can make the most of the destination. London already receives high volumes of Airbnb business traffic, particularly in Autumn, so this new concept of extending the trips will certainly increase occupancy rates.
  2. Time to ‘warm up’ a new listing:
    Christmas time is considered high-season for Airbnb. In order for a listing to rise up the search rankings, it’s important that it already has comments and reviews. October and November are the perfect months to warm up your listing because you’re not wasting ‘high season’ nights.
  3. Less competition:
    Fewer people go away in Autumn than Summer – this means that there are fewer Airbnb properties available, so yours will appear in more searches.
  4. Sun is not a factor:
    Nobody visits the UK or Ireland for the sunshine, meaning that seasonality is less dramatic than in other parts of Europe. ‘City break’ locations have events year-round that attract visitors to the city. Edinburgh thrives in August, but it has a lively schedule of events that draw Airbnb traffic – even after Fringe.  Dublin also has a stacked calendar events for Airbnb visitors.
  5. Stale housing market:
    The market can be infamously stale at this time of year. It takes just one week to get set up with Airbnb and Airsorted, so why not use the service to make money from your vacant property?

If you’d like to discuss the other benefits of Airbnb and Airsorted, speak with one of our New Homes Advisors – we’d love to chat. Get started here.

Airbnb in Dublin – What’s on this Autumn?

13th October 2016

With Tourism Ireland reporting its best ever January-August period and welcoming more than 6.55 million arrivals, there is no doubt that Dublin is the place to be – and the place to Airbnb. But what are visitors looking forward to in Dublin this Autumn?

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Via: Barnados.ie

Tourism Ireland reports that its Autumn campaign is “in full swing”, with aims to boost late-season travel to Ireland. One key event, attracting more overseas attendees than ever, is the Dublin City Marathon. Having moved to a Sunday date from the typical Bank Holiday Monday, the Marathon attracted an unprecedented overseas demand, and registration has closed early due to reaching capacity.

The Dublin City Marathon is not the only sporting event that attracts tourists rain or shine. Ireland boasts one of the top rugby teams in the world and fans flock from near and far to watch their nations compete against the boys in green. The Guinness Series 2016 sees teams from across the world take on the Irish squad at the Aviva stadium throughout November, with international supporters arriving in their droves. And although the Six Nations Rugby doesn’t begin until 2017, Airbnb hosts can expect a boost in bookings around the sale of tickets in November. Match weekends are likely to fill up fast, with guests seeking convenient locations for small and large groups for match season in Spring 2017.

Via: Michael Grubb Studio

Via: Michael Grubb Studio

Dublin is a city whose beauty is not lost as the summer months end. In fact, the city develops a special charm as the weather becomes cooler and visitors flock to warm up around pub fireplaces with a pint of Guinness – or to visit the Guinness Storehouse itself, which is Europe’s leading tourist attraction with 1.5 million visitors each year. With so much to look forward to, hosts can expect a continued interest in their property, even as summer comes to a close.

Airbnb Host Tip of the Week – Beverage Station

10th October 2016

A warm drink can solve a lot of problems, whether you’re a weary tourist arriving in an unfamiliar city, or a jetlagged business traveller trying to wake up for a conference. Coffee addicts, tea fiends or hot chocolate lovers can unite in the soul-soothing powers of their favourite drink, and a welcoming beverage station might be all you need to make your Airbnb house feel like home.

Source: Instagram (@athomewiththebarkers)

Source: Instagram (@athomewiththebarkers)

This example, from At Home with The Barkers, is a simple DIY job that transformed a closet into a beverage bar. A small touch, the beverage bar keeps the essentials at hand and helps your guests to feel at home more quickly.

No time for DIY? Why not get affordable, online interior design help from Homewings?

Do you have any top tips to perfect your guest’s experience? 

Airbnb Hosts: Boost your rental income with affordable, professional interior design help!

28th September 2016

Sometimes, the difference between two Airbnb properties is little more than a touch of style. Refreshing a space, even on the smallest of budgets, can dramatically improve booking rates and prices.

Airbnb is highly visual, and the appearance of a room might be the difference between a guest choosing your property or someone else’s. Sometimes, a change as small as a bookshelf or table can transform your space in surprising ways, and help you attract more guests and maximise occupation rates.

 

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Photo: Homewings

If you’re a remote host or simply busy, however, the thought of renovating a room or even meeting with a designer might seem overwhelming.

Together with Homewings’ talented team of designers, we’re making it easy and affordable to optimise your space for Airbnb. All online, and all within your style and budget. By taking a short style quiz, filling in a short online brief and uploading photos of your space, you’ll be connected to an experienced designer who understands your style and your particular needs. Through a collaborative online platform, your designer will provide you with your final design package, including concept, 2D room visualisation, shopping list, set-up tips and free purchasing service.

You have the final say in everything that happens, and you’ll receive a complete design package that you know your guests will love!

Homewings offers different design packages all optimised for making homes desirable for AirBnB stays, whether you’re accessorising or want to have your space designed from scratch – starting at £149.  

As a special introductory you’ll be able to get 20% off your first room design by applying this code at checkout: AIRSORTED
To get started, take the Homewings style quiz now.

Airbnb Host Tip of the Week – Welcome Booklets

27th September 2016

One common motivation for a guest to rent an Airbnb is the desire to live like a local. As travellers become savvier and the desire for authentic experience grows, mass tourism loses its desire.

Living like a local goes beyond accommodation, and you can complement the local experience with something as simple as a guidebook.

Source: Etsy (click image for more info)

                                 Source: Etsy (click image for more info)

Whether you choose to make your own, or use a printing service like this one on Etsy (see featured photo), a simple guidebook could add huge value to your guest’s stay.

Want to solve two problems in one? Reserve a section in the guidebook for simple house instructions, such as how to control the heating or run the shower. Pair those with some local hints and tips, and your guest will be delighted to have received some insider info!

Airbnb in Edinburgh: How to make money (even when Fringe has finished!)

19th September 2016

Working as the official Accommodation Partner for the Edinburgh Festival Fringe in 2015, Airbnb opened up a hosting goldmine that has continued to boost demand into 2016. Hosts can reap the benefits of thousands of tourists and performers descending on the city, while also helping to support local business in the area.

What happens, though, when the dust settles and the city returns to normal? It is a common misconception that the Festival is Edinburgh’s only opportunity for hosts to make the most from their vacant home, but the returns are actually strong at multiple points across the year.

Source: Airbnb

Source: Airbnb

According to recent data, although August is clearly prime time with hosts generating an average income over £2,200, other months can generate significant income too.

Edinburgh is host to activities and events in every season. During Winter, Hogmanay takes over the city with some of the world’s largest and most vibrant New Year celebrations, offering an opportunity for the savvy host to take in guests from around the world. The down season begins to pick up with the Six Nations Rugby between February and March, and in June film fanatics descend on Edinburgh for the International Film Festival. Many other cultural and sporting events take place throughout the year, and ‘business ready’ hosts will benefit from a consistent influx of corporate travellers.

With such a buzz of activity throughout the year, it is no surprise that Edinburgh is Airbnb’s 9th most expensive city, proving that hosting opportunities extend far beyond the Fringe.

Are you an Edinburgh-based host already, or are you new to Airbnb and interested in hosting in Edinburgh? We’d love to hear from you – start hosting on Airbnb with Airsorted here.

Airbnb Hosting Tip of the Week – Wifi Signage

16th September 2016

If there is one thing all modern weary travellers have in common, it is this: they need wifi. Having potentially spent hours on a plane, and landed in a country where a data package may or may not be available, your guest may feel twitchy until they can sit down and reconnect with their friends, family, colleagues or favourite social media stars.

Asking for wifi access can be an uncomfortable experience for the guest, and crawling around under a desk to locate the tiny password sticker on the router won’t improve matters. You can make this exchange simple by providing the password in an open space – and you can make it pleasant too!

Simply print the username and password onto paper or card, place it in a frame, and leave it in a relevant place (the living room or guest bedroom, perhaps). Your guest will settle in more easily, and crawling around to find the router will no longer be a regular feature of the check-in process!

Source: Today's Creative Life (http://todayscreativelife.com/10-guest-room-essentials-and-tips/)

Source: Today’s Creative Life (http://todayscreativelife.com)

Business Travel Redefined: How Airbnb is catering for the modern corporate traveller

13th September 2016

It has long since been a platform for the adventurous leisure traveller, but now Airbnb is seeking a new type of clientele – business travellers.

Since launching Airbnb for Business in the summer of 2015, Airbnb has succeeded in providing alternative stays for companies that are not enamoured with their current hotel chain of choice. In fact, Airbnb has now received over 5,000 company sign-ups.

Why are businesses, typically fond of the comfortable conformity of hotel chains, suddenly keen to book corporate accommodation with Airbnb? According to Airbnb’s Head of Global Hospitality and Strategy, Chip Conley:

“Businesses have clearly been longing for a better way to manage their employees’ travel needs and business travellers seem eager for a change from the traditional business travel accommodations”. 

So, not only is Airbnb up to 30% cheaper than a hotel for corporate booking, but it is also becoming a preferable environment. Statistics reveal that business travellers often add weekend leisure time to either the start or end of their work trip – extending the average business trip to 6.8 days. The home comforts of having your own kitchen and dining room are not to be underestimated, particularly during stays of this length. 

Source: Shutterstock (www.shutterstock.com)

Source: Shutterstock (www.shutterstock.com)

As business travel requires accommodation standards to meet a certain threshold, Airbnb has had to adjust its offerings. Meeting business travel standards means providing fast WiFi, a laptop-friendly workspace, and legal requirements such as smoke and carbon monoxide detectors.

Airbnb’s response is the ‘Business Travel Ready’ programme, which formally identifies those properties suitable for business travellers. Not only does this expose high-quality hosts, but it is also someway towards building a sense of security and a duty of care between Airbnb and businesses. This is the same sense of trust built by Airbnb with its regular customers, but on a new level.

According to the programme head Marc McCabe, Airbnb aims to “Redefine the business trip”. By gaining acceptance from huge corporations such as American Express and Google, Airbnb normalises room sharing for those who might not have considered it before – thus also improving booking rates for leisure travel as well as business trips.

The programme, however, is not without its challenges. The typical back-and-forth exchange of messages between host and guest is too time-consuming for businesses, and proves too demanding for hosts. 24-hour access is also a necessity, and without using an Airbnb management service, this is impossible for most hosts to offer.

The hurdles have not deterred companies from entrusting Airbnb with their business travellers, however, and the programme is only set to grow.

Airbnb Hosting Tip of the Week: Simple Signs

9th September 2016

When you stay at a hotel, finding your way around is a non-issue. Hotel layouts are alarmingly similar, and a new guest can arrive knowing that it will be easy to find everything they need – from the bathroom to the hair dryer.

Airbnbs are often a breath of fresh air for travellers, with a unique feel to each new home they stay in. However, staying in someone’s home can sometimes feel a little uncomfortable, particularly while the guest finds their bearings.

Imagine arriving in a strange place, possibly after hours of gruelling travel, and not knowing where to find the shower room (not always so obvious after a 7hour redeye flight). The shyer traveller might be uncomfortable asking, so a little guidance can go a long way.

Some simple signs can add convenience and charm to your property, improving the guest experience without any major investment. The example below (from @cecetheceo) demonstrates how easy they can be to create. A hanging chalk sign can cost as little as £3.40 per piece (or less if you make your own) – and the benefit is you can keep changing it.

Source: Instagram (@cecetheceo)

Source: Instagram (@cecetheceo)

Do you have any top hosting tips to share? Get in touch in the comments below.

The growth of Airbnb: Why more and more homeowners are joining the service each year

8th September 2016

Source: Airbnb

Source: Airbnb

With over 1.5 million listings in 190 countries, Airbnb is set to become one of the most disruptive forces the industry has encountered. But why are homeowners crazy about sharing their space with strangers?

The platform, inspired by housemates who wanted to rent out their loft space, has skyrocketed beyond initial expectations. From an idea rejected by most reputable investors, to the fifth largest hotelier in the world based on number of beds, growth has been spectacular.. According to research firm Phocuswright:

“Airbnb, which doesn’t disclose bookings or revenue figures, likely generated about US $7.5 billion in gross bookings in 2015”

The growth doesn’t stop there, with Phocuswright forecasting that Airbnb will only trail Expedia Inc. and two other travel companies after this year. As well as transforming the hotel industry, Airbnb is often regarded as one of the trailblazers of the ‘share economy’ due to its focus

on peer-to-peer exchange.

It is easy to understand a traveller’s motivation to seek out affordable, authentic accommodation, but why has Airbnb become so popular amongst homeowners?

In a competitive job market, homeowners are finding inventive ways to supplement their income. Those with extra space in their home are identifying ways to turn it into cash, without the need for business qualifications or experience in hospitality. With Airbnb, a spare room and a little local knowledge can go a long way.

Entrepreneur Kelly Kampen, for example, was ‘skeptical but intrigued’ when she listed a spare room in her house in Bangkok. However, one spare room quickly became two, and Kelly has made $41,879 as an Airbnb host so far.

The main cause of concern for Hosts – the security of hosts and guests – has been overcome by Airbnb’s host protection insurance and host guarantee of up to £600,000.

Airbnb has always been ‘built on trust’, so user profiles, reviews and a verification process are set to ensure that every host feels secure and comfortable with his or her guests. Launched in 2011, the Airbnb Social Connections feature connects with Facebook to identify mutual friends of guests and hosts, adding another layer of confidence to both parties.

As Airbnb grows it’s building in more ways to make hosting safer and easier for its Hosts and Guests, such as providing verified property photography free of charge. However, there are still many elements that make hosting very hard work.  The two main reasons that homeowners do not become Airbnb Hosts are time and expertise.

What began with a loft space advertisement has become a great way for Hosts to make the most of their vacant homes and bolster their income. With the support of Airsorted, more Hosts are able to take advantage of all that Airbnb has to offer and also increase the performance of their property listings.